The Ultimate Guide to Volunteer Recruitment: 15+ Strategies Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations

Even if you run an incredibly successful volunteering program, online fundraising should be a part of your fundraising strategy, no matter the size or focus of your nonprofit. In your volunteer application form, you’ll want to gather information on work and volunteer experience, relevant skills and qualifications, as well as their motivations for volunteering. However, volunteer programs only bring value to a nonprofit organization when they’re done “right”. Recruiting, engaging, and retaining nonprofit volunteers takes time and effort.

  1. In order to keep your volunteers happy, it’s essential to clearly communicate expectations at the very start of your work together.
  2. One way you can encourage them to do so is to invite them to work on event committees.
  3. Once the volunteers have gone through training and orientation, they should be ready to start helping out.
  4. With each shift they volunteer for, they bring their own expertise and passion for your cause – not to mention all the hours of work they’re saving you and your staff.
  5. The key to recruiting more supporters is to find those who are already likely to be passionate about your mission.

A great way to engage potential volunteers is to create a recruitment video that gives an inside look at your nonprofit and the different ways that volunteers can get involved. This video should be high-quality and professional, but it doesn’t need to be overdone or too polished. The goal is to give viewers a behind-the-scenes look at your nonprofit so they can see the positive impact you’re having and the difference that volunteers make.

To help you quickly assemble and mobilize your team, 10 members of Forbes Nonprofit Council shared efficient ways to recruit volunteers. Through the generosity of donors, nonprofit organizations are able to help their community without expecting anything in return. To carry out their mission, these organizations often rely on loyal volunteers who are willing to donate their time and energy to an important cause. Another way to recruit volunteers is to reach out to local businesses and ask if they would be interested in sponsoring a volunteer day or donating supplies for a project. This is a great way to get businesses involved in your community outreach efforts while also providing them with some good publicity.

Calling for Volunteers? Here Are 8 Volunteer Recruitment Strategies

After all, volunteering often requires a sacrifice of time, especially if someone is volunteering on a regular basis. Once the volunteers have gone through training and orientation, they should be ready to start helping out. In order to keep your volunteers happy, it’s essential to clearly communicate expectations at the very start of your work together. Point out the benefits (e.g. skills and experience) the volunteer will receive as well as the community benefits that arise from volunteering. Regardless of which recruitment method you use, you must have a compelling recruitment message. Volunteer onboarding is the mechanism through which new volunteers acquire the necessary knowledge, skills, and behaviors to become effective members of your organization.

One way you can encourage them to do so is to invite them to work on event committees. Treat everyone with the same respect and make sure no effort goes unnoticed – as much as you can afford to. As mentioned previously, similar principles that ensure high employee retention apply to retaining your volunteers, too.

Using Square for Nonprofits Donations: The Complete Guide

Therefore, be sure to provide a variety of opportunities that will appeal to everyone interested in volunteering with your organization. Your nonprofit can take a similar approach to volunteer recruitment, using this grant to target potential volunteers with advertisements of your open positions or volunteer page. Social media is a powerful and cost-effective way to reach a broader audience. Get creative with your Facebook, Instagram, and Twitter pages to show potential volunteers how rewarding it is to support your organization. Recruiting a strong group of volunteers for your nonprofit is truly a marathon, not a sprint. You find a great volunteer, but then for various reasons, they have to step back.

This will help prospective volunteers find opportunities they’re most interested in or best equipped for. Though they go hand in hand, volunteer recruitment shouldn’t be confused with volunteer retention. Volunteers are important to nonprofits how to recruit volunteers for nonprofit for a range of reasons like these. However, to know the true value of volunteers to your unique organization, you should work with your team to identify how they’ve helped your nonprofit power its programs and services in the past.

Invest in paid online advertising.

Instead, we recommend taking the time to craft a message that aligns with the interests and/or past engagement of your target audience. On the other hand, if you’re wanting to bring in donors as volunteers, you might express how grateful you are for their contribution and describe how they can further help your cause through volunteer efforts. Furthermore, to provide a positive experience for all volunteers, consider factors such as transportation, childcare, and meals in advance. You may arrange for carpools or provide meals for volunteers on longer shifts to ensure that they can support your organization in a way that’s comfortable for them. Virtual volunteering opportunities can be another effective option, especially for supporters outside of your local area. Many schools promote volunteering by offering awards to those who reach a certain amount of service hours.

Ask your board to get involved.

But many organizations struggle to find those rockstar volunteers – and those that find them struggle to keep them. In this article, we’ll walk you through everything you need to know about volunteer recruitment and retention so you can build the best volunteer program possible. It’s easy to focus on your organizational needs, but this cannot be the central story of your volunteer recruitment efforts. ” may be true, but it doesn’t make the most compelling call for volunteering. Instead, focus on what volunteers gain by giving their time and make an emotional appeal.

A succession plan is essentially a guide to what a volunteer should do if they can no longer fulfill their duties and need to pass them to someone else. There are also more informal ways to get information about your volunteer opportunities on social media. You could even comment on your followers’ posts with a link to your sign-up sheet and an invitation to get involved. This is a great way to find volunteers with skills that can benefit your organization in a variety of ways. It’s true that some people don’t want to spend their volunteer hours doing what they do professionally.

Typically, volunteers need to feel a connection or passion for the cause. They need to feel valued and appreciated, and they need to feel that their work has meaning. While fundraising is necessary to keep the doors open, volunteers can be an invaluable resource for organizations of all sizes. Learn more about finding the right talent to drive your nonprofit’s mission. People want to volunteer with organizations that truly value their contributions.

Recruiting volunteers can be a difficult task, but your nonprofit can’t function without them. They provide you with the workforce you need to keep working toward your organization’s goals. These insights will also be invaluable when designing your recruitment campaign and writing up your volunteer role descriptions. If you’re aiming to attract mostly young volunteers, for example, when promoting the role you could focus more on the personal and professional development opportunities they’ll benefit from. An active social media presence helps your nonprofit stay visible to the volunteers who follow it.

When you recruit volunteers, make it clear in your volunteer content that you have opportunities for different levels of commitment. This helps people understand that they can be as involved as they want to be. If someone has a positive experience doing a small volunteer assignment for your organization, they may consider getting more involved in the future. Peer-to-peer fundraising is another great way for volunteers to get involved with your organization. Raising money to support your cause can be done on their own schedules, within their own networks, while still connecting to your organization.

Leave a Comment

Your email address will not be published. Required fields are marked *

Shopping Cart